Once you are aware of the skill and attention, which has gone into the production of your new fur, you will want to do everything possible to care for it and protect it from unnecessary damage.
Your fur coat will provide you with many seasons of enjoyment, providing you follow a few simple guidelines. There are two main elements: (a) proper day-to-day care and handling, and (2) professional cleaning and off-season storage.

1. Avoid excessive strain. Your coat is designed to be worn, but sitting down while the coat is fully buttoned exerts extreme pressure on seams and pulls the pelts out of shape. Always undo at least the lower buttons before sitting.
2. Care in the car. Wearing your coat while driving can pull it out of shape, tear buttonholes, and rub or break the fur at the back or scat. Always unbutton your coat completely before entering the car. Better still take it off if you're going far.
3. Dry furs carefully. Your coat is likely to be wet by snow or sleet. This is not a problem, as long as you dry it carefully. Excessive heat can dehydrate the pelts, leaving the leather brittle and cracked. The proper way to dry a wet fur is to hang it in an open area where there is good ventilation. Never leave a wet fur in a closed closet.
4. Use a proper fur hanger. Never hang fur on a wire hanger. Use a properly shaped wood or plastic hanger. Your furrier can supply one.
5. Beware of excessive heat. A hot radiator can singe your fur in seconds.
Leaving your coat exposed to a heating vent for even a short time can have the same effect. Singed fur curls and loses its luster, and little can be done to bring it back.
6. Cosmetics and skin oils dull and stain fur. Avoid spraying perfumes or other cosmetics directly on fur. A scarf can protect the collar of your coat from hair sprays, perspiration or hair and skin oils.
7. Dirt and salts can fade and break fur. Sand and dirt can be shaken from furs once they are dry. Hold the coat from the inside at the shoulders and shake it briskly. If your fur does become stained, never try to clean it yourself. Bring it to your furrier.

1. Regular Professional Cleaning. Despite all your precautions, dirt and oils will settle on your fur during a season’s use. Dirt which works its way down to the leather can rub the base of the fur hairs and eventually break them. Oils will fade and bleach the fur and dull their luster, sometimes permanently. Professional cleaning once a year by a competent furrier removes dirt and oils before they can damage your coat.
2. Professional Storage. Even a coat that remains in the closet will accumulate soot and oils carded through the air, especially in homes with forced-air heating. In the furrier's vault, air quality, temperature and humidity are carefully controlled. Generally, your fur should be professionally cleaned each year, immediately before storage. With a little care and professional maintenance, your fur will retain its natural beauty for many years to come.

The unseen value of any fine fur is the care and service offered by a professional furrier. He will recommend the furs best - suited to your budget and life-style. He will be there to arrange for storage and cleaning, to make basic alterations of your fur at the time of purchase, and later - should you want the styling modified. Your furrier knows that a satisfied customer is his best advertising. He'll go to great lengths to see that - when the time comes - you'll go to him for your next fine fur. After all, fur is his only business.
Your fur coat will provide you with many seasons of enjoyment, providing you follow a few simple guidelines. There are two main elements: (a) proper day-to-day care and handling, and (2) professional cleaning and off-season storage.